How To Make Your Multiplatform Gambling Site A Seamless Experience
Running a gambling site used to be pretty straightforward. You would create your site, check everything worked, and get it live and ready for potential customers. Now, however, people want to use a range of devices to gamble on. If you’re going to run an online casino, whether with traditional money or cryptocurrency, you will need to consider giving your customers a straightforward experience across platforms. Here’s how.
Perhaps the first thing that you’ll want to do when it comes to making your multiplatform gambling experience as easy and painless as possible is to make sure that your users’ wallets and accounts are the same, whatever platform they use. When people want to find out how to pick a casino, they will want one that doesn’t need multiple accounts for different platforms. It can be a real annoyance to sign up on a mobile and then have to repeat the process on a desktop or tablet. Similarly, you want to make sure that passwords are the same and, if someone saves a payment method to their account, you’ll want to have it so that it works everywhere. It might well be worth considering having automatic or biometric logins for mobile and app users, too.
With that in mind, you should also consider centralizing your bonuses and reward tracking. After all, your customers won’t like it if they can only claim things on one device, and you won’t like it if people take advantage more times than they should be able to. Also, if you have different types of gambling, such as sports betting, casino games, and poker, then being able to do everything with just one wallet is essential, because segmented wallets are becoming increasingly old-fashioned.
If you’re operating a gambling site across different platforms, then you’ll want people to know that you do the same thing for them, no matter how they play and what they play on. Having one interface, whether it’s for mobile, tablet, desktop, or even smart TV, can make things helpful for customers and let them remember how the site works more easily. Of course, there will be some differences. For example, your mobile and tablet offerings should have touch screen optimisation, while your desktop should let people use their mouse, and your smart TV should let people use a controller. All things considered, having one site that adapts to how people are using it is going to be a lot easier for both you and your clients than having, in effect, different ones for each device.
There’s also the matter of optimization to consider. This is especially important for your mobile sites. According to IT infrastructure company Indectron, a little over 60 per cent of global internet use takes place on mobile phones, so there’s no question that your customers will be gambling on their mobiles. Make sure that your mobile site uses compressed images, lighter game assets, reduced animations, and lazy loading, and your customers will thank you for saving them both time and battery usage.
Having customer accounts and wallets, as well as your website, match up across different devices is great, but for many people, it’s all about playing the games. Something else that you can do that could really show your commitment to cross-platform gambling would be real-time syncing. This is where, when something happens on one device, it happens on all devices linked to the account. One great example would be if someone deposited money into their account on their mobile phone. Once they had done that, the balance could also show up on the desktop site. However, where real-time syncing can really pay dividends is in the form of gameplay itself.
People who gamble often have pretty busy lives, so being able to operate and play across devices is useful. Being able to start, for example, a poker game on a computer and then switch to mobile if needed, with the same stats and without having to log in and find the game again, can be really helpful for players. Similarly, real-time syncing can also benefit your business. It helps prevent things such as unauthorized double bonus usage and conflicting bets, which will save you money and hassle in the long run.
You know what to do when it comes to your cross-platform logins, site design, and gameplay, but you might not exactly know how to do it. If that’s the case, then the answer is, as is often the case with so much of today’s technology, in the cloud. Cloud computing can help you centralize your data, but at the same time, make it easily accessible to your players, no matter where they are or what device they are using. This, in turn, means that you can synchronize your data between different platforms easily and quickly, which is, as was mentioned earlier in this piece, a crucial part of making your site work well in a multiplatform environment.
Another reason why the cloud can benefit a multiple-device gambling service is that it helps keep performance up. There have been times when some sites have struggled during major events but with cloud computing, it is more likely to be high performance and faster loading for your customers. And, with you needing to make sure that everything works well across platforms, that is essential. According to data company Statista, cloud computing’s popularity is down to its cost-efficiency, so making use of it could save you money, especially since the nature of the cloud means that downtime is usually minimal.
In short, there are plenty of ways in which you can make your cross-platform gambling site work for both you and your customers. Whether it’s by using the right sort of tech to make sure everything functions as it should, offering real-time syncing, a single account login and wallet use, or device optimisation, you can give your clients what it is that they are looking for.