Industry Expert Jordan Marley Shares Key Insights. Casino.us Releases New Analysis
Casino.us carefully analyzes the best online slot games in the US for real-money play, and we recently spoke with Jordan Marley, casino expert, who uses his online casino knowledge to rate slot games and casinos independently. He is part of an expert group of Editors at Casino.us, using strict criteria to test slot games based on their Return to Player (RTP) figures, volatility, themes, and player enjoyment.
With years of work in the slots industry, you’ve likely seen some of the best and worst when it comes to slots. How does Casino.us decide which slot casinos come highly recommended, and which ones don’t make your list?
- There are many aspects to consider with slot casinos, many of which are down to personal preference, but gameplay and variety are what stand out to me the most. A slot could offer great potential wins or have plenty of wilds and scatter symbols, but if the gameplay is lacking, it is severely off-putting.
Similar to casinos, their slot selection can look great from the outside in, but it’s nothing to shout about if the slots are all the same. That’s why we value slots and casinos with multiple positive features, as they are often designed with players in mind. Of course, players spin the reels to go for the big bucks, so the regularity of big wins from a single slot or casino is important to keep an eye on. If we hear of a big win, our attention has been caught.
With so many slot games and casinos available, some readers may feel overwhelmed by the options. What advice would you give to them?
- It’s good to know what you’re looking for in a slot before you begin your search. Once you’ve nailed down what you’re looking for, it becomes much easier. If the theme is important to you, then you can search on Casino.us by theme, such as sports. If you’re only interested in winning, you can also filter our slot games by RTP. My personal advice as an avid slots player is to keep testing out many different slots and to use our free-to-play titles. Committing to a new slot with your bankroll on the line isn’t easy, and may make you prefer to stick with what you’re familiar with. However, if you play for free, you can give almost every single slot a go, and there’s a good chance you may find a new favorite.
What does the future of online slot games and slot casinos look like?
- Online slots will seemingly remain the King of the online casino market. User interactions haven’t really changed much over the years, with slots still dominating considerably, despite the emergence of more interactive titles and live dealer games. We will likely see game providers and developers continue to push the boat with their new slots. Although many players still love classic retro-themed slots, the demand is there for big, exciting, and refreshing games. Gamification is becoming increasingly important, as casino players love a good competition, especially with the potential for big rewards at the end.
Artificial Intelligence (AI) is also emerging in society, so, naturally, it’s also making its way in the online slot world. Although it’s not just generative AI that can improve a slot game. AI itself can help with algorithms, just as they do on social media, to alter and personalize gaming experiences for each individual user. Instead of being recommended generic slots that may not be important to you, AI may recognize a pattern in your choices and find the best recommendation for you.