Comparing US casino platforms and online slots: an interview with Max Brimmer of Casino.us

With a total gross gaming revenue of $125 billion USD in 2025 alone, the US iGaming industry is growing at an astonishing rate. Leading platforms are now competing to offer the best possible entertainment experience, whilst advancements in technology are generating endless new possibilities for the design, quality, and variety of popular online slots and classic casino games. Whilst this means a much wider selection is available to US players, it can sometimes be difficult to know where to start when comparing all the different casino platforms and slot games on the market. We spoke to Max Brimmer, Content Editor and resident casino expert at leading review platform Casino.us, to gain a fascinating insider insight into this fast-paced industry!

Hi Max, thanks for agreeing to this interview. How has your experience in the iGaming industry shaped your approach to comparing casino platforms? Are there any particular insights you’ve picked up along the way?

I’ve now spent more than 10 years in this industry, and there are definitely certain tips and approaches that you can learn in that time. I’ve been lucky enough to work with casino brands across North America, South America, Europe and Asia, so I think I’ve become very in tune with the overall feel and look of a casino site, and developed that strong sense of what makes a platform stand out from the competition. I’m also pretty good at picking up on things that don’t feel right, and these days I’m really focused on applying that safety-first approach to everything that I do.

It’s so important to me that our readers can trust our guidance and know that each site has been fully assessed by a team of experts – at Casino.us we’re really aiming to be a steady hand in the sector, as we know how overwhelming it can be for players today. It’s our job to sift through all the options and all the newcomers on the US iGaming scene, and work out what’s worth checking out, alongside highlighting any sites that should be avoided. I love being able to provide unique insights and maybe encourage players to think a little differently.

There’s so much to choose from today, particularly when it comes to slot games, which are proving massively popular. With such a wide range of options available, what should players look out for when playing online slots?

Demand for slot games is growing year on year, and the sheer online slots variety on Casino.us demonstrates the incredible number of titles available today. We know this can be pretty overwhelming at times, and that’s understandable. On the other hand, the benefit of that range of choices is that there really is something out there to suit everyone. If you’re looking to explore some new slots or you’re about to start playing them for the first time, I think there are a few great ways to narrow it down and find something that’s fair, enjoyable, and right for you.

A strong return-to-player (RTP) percentage is really important – which means looking for something around 96% or above – as this can enable you to start out on the best possible footing. The RTP isn’t everything though, and it’s important to remember to take other features into account. For example, volatility plays an underestimated role in the slot experience, so players should be considering this alongside the overall RTP to get a better understanding of what their experience of a particular game might look like over time. Fairness is really important too, and that’s something we always investigate during our review process over at Casino.us.

The US iGaming market is becoming increasingly competitive, which means there are more online casino bonuses to choose from than ever before. What do you look out for when you review a platform, and how should players evaluate these promotions?

These days, comparing all the different trusted US casino platforms takes a little bit of time, but it’s well worth the effort. First off, players should always do a quick background check to assess the legitimacy of the site, to avoid being swept up by something that’s actually too good to be true. That typically involves looking for licensing information (usually displayed at the bottom of the page), and also checking out our professional opinion over at Casino.us. This is always the first thing I look out for whenever I review a casino platform, and after that’s been done, the fun stuff begins.

It’s a really competitive scene for online casino bonuses in the US right now, which means there are some fantastic promotions available for savvy players. It’s important to read the terms and conditions carefully, and to take the rest of the site into account – does it offer the kind of games you’re looking for? Are you happy with the overall design and quality of the platform, and is it going to meet your expectations beyond that initial bonus offer? These are really important considerations, as whilst bonuses can be a fantastic addition to your iGaming experience, it’s vital to think about the big picture so you can choose the platform that’s right for you.

Advancements in technology are transforming the modern iGaming experience. Considering the growing influence of AI and other groundbreaking technologies, what can players expect from the US market in the years to come?

The latest trends in the iGaming world are really interesting, and here in the US we’re often at the forefront of that innovation, particularly when it comes to AI and machine learning technologies. These will undoubtedly have an enormous impact, and they’re already being implemented to create more personalized gaming experiences and titles that are tailored to each individual. In the coming years, we can expect to see further personalization and a really customizable experience for players, both in the US and beyond. The regulation of these technologies and of iGaming operators will of course be a hot topic too, and players in the US may find it useful to keep tabs on that.